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What's Pink Truck® ?


Our Designs

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A Word From The Founder

Crime prevention, that is.

And I started a small the fashion industry, of all places.

I don’t know the first thing about fashion trends. But I do know a thing or two about kids growing up in the age of cyber bullies.

How, exactly, are the two connected?

Here’s how it all went down.

I spent 10 years as a Massachusetts prosecutor, most of which was spent prosecuting online child exploitation. I saw the worst of the worst. I also saw the evolution of social media take a toll on youth, and lead to a spike in bullying cases. Unfortunately, bullying and anxiety seem to go hand-in-hand, and both still appear to be on the rise.

In 2010, I had twin girls, and traded my briefcase for a diaper bag.

But I missed work, so I started doing speaking engagements and consulting gigs for parents’ groups and government agencies. In fact, I still do that work (part-time), most often for the Commanders of America's 61 Internet Crimes Against Children Task Forces. (That's right. There are sixty-one task forces across the country dedicated to the investigation of those heinous unfortunate necessity.) It means a lot to me to be a part of a group that does so much to protect kids from both cyber bullies and predators.

Meanwhile, back at the ranch....

By 2011, my twins had developed their first obsession. They had fallen head over heels for

We shopped for truck, train, and plane t-shirts (because that's what made them squirm with delight), and ended up having to buy those tees in the boys' sections.

The girls loved their big boxy baggy truck t-shirts, and wore them with pride. However, they eventually noticed the comments...."Oh! How cute. They must be wearing big brother's hand-me-downs!" or, "How funny! Let me guess...does their daddy work construction?" and more.

Kids aren't stupid. They can figure it out. My kids knew that something was "off." They knew that there was something different about these shirts that they were wearing; they knew that people thought it odd.

So I launched Pink Truck® as a movement with a clothing line…a journey toward a more thoughtful world that’s happy to leave labels in the rear view mirror. (At Pink Truck®, we like to say that labels are for clothing, not people.)

Pink Truck® apparel is fun to wear. It’s super soft, and the logos themselves are both sophisticatedly simple and eye-catchingly unique.

But when worn, Pink Truck® does much more than look and feel good. It also reminds everyone to celebrate each other’s authenticity, despite our differences. Like people, our designs differ from one another, but still share a lot in common.

Pink Truckers represent compassion and the courage to be true to oneself. Pink Truckers wear the brand as a reflection of their desire for kids to grow up in a kinder world where they’re less anxious about being themselves, where conformity does not dictate popularity, and where people don't interpret the "anonymity" of social media as a license to ridicule or be rude.

It’s time to change fear to gear with Pink Truck.

--Dana Babbin, Chief Pink Trucker

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