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What's Pink Truck® ?


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A Word From The Founder

Crime prevention, that is.

And I started a small business, which turned into….a small adventure....in the fashion industry, of all places.

I don’t know the first thing about fashion trends. But I do know a thing or two about kids growing up in the age of cyber bullies.

But how, exactly, is that relevant to my new journey in the land of what’s-hot-and-what’s-not?

Here’s how it all went down.

I spent 10 years as a Massachusetts prosecutor, most of which was focused on internet crimes against children. I saw the worst of the worst. I also saw the evolution of social media take a toll on youth, and lead to a spike in bullying cases. Unfortunately, bullying and anxiety seem to go hand-in-hand, and both still appear to be on the rise.

In 2010, I had twin girls, and traded in my briefcase for a diaper bag. But I missed my work, so I started doing speaking engagements for parents and consulting gigs for government agencies. In fact, I still do that stuff (part-time), especially for the investigators fighting the good fight in America's 61 Internet Crimes Against Children Task Forces. (That's right. There are sixty-one task forces across the country that focus on those heinous crimes...an unfortunate necessity.) It means a lot to me to be a part of something that does so much to protect and to save kids from both cyber bullies and predators.

Meanwhile, back at the ranch....

By 2011, my twins had developed their first obsession. They had fallen head over heels for

We shopped for truck, train, and plane t-shirts (because that's what made them squirm with delight), and ended up having to buy those tees in the boys' sections.

The girls loved their big boxy baggy truck t-shirts, and wore them with pride. However, they eventually noticed the comments...."Oh! How cute. They must be wearing big brother's hand-me-downs!" or, "How funny! Let me guess...does their daddy work construction?" and more.

Kids aren't stupid. They can figure it out. My kids knew that something was "off." They knew that there was something different about these shirts that they were wearing; they knew that people thought it odd.

So I launched Pink Truck, where we encourage people to be true to themselves, whether it means climbing mountains, playing the accordion, singing Karaoke, studying bugs....or loving big loud dirty trucks.

I like to think of Pink Truck® as a movement with a clothing line.

It's my hope that as Pink Truck® grows, it serves as a reminder to all of us to be more encouraging of one another, even though we're all so different. Our designs, much like people, differ from one another, but still share a lot in common.

Pink Truckers represent compassion; they wear the brand as a reflection of their desire for kids to grow up in a kinder world, where conformity does not dictate popularity, and where tweens and teens don't interpret the "anonymity" of social media as a license to ridicule or be rude.

It’s time to change fear to gear with Pink Truck.

--Dana Babbin, Chief Pink Trucker

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